→
UNITUSUNITUSUNITUSUNITUS

Unitus is a community of people rallied around faith, family, freedom, and the pursuit of true greatness. Together we rise above, working every day to be the best we can be, joyfully serving others with integrity standing for what’s right and honoring God and all we do.

Back Next

(01)

Project
Overview

In the world of apparel, UNITUS courageously changed course from an early established brand into a world-class brand and product line to compete with the majors.

Unitus wasn’t just the start of a new brand, but the beginning of millions of meaningful stories.

As we speak with intentionality, fearlessness and clear purpose, the brand of Unitus will ultimately speak boldly for itself.

CLIENT: UNITUS
SECTOR: APPAREL BRAND

A blurred person wearing a blue hoodie stands against a plain background, with the word DEPTH in bold white letters centered over the image.A person wearing a blue hoodie stands against a light background, blurred out of focus. The word DEPTH is displayed in large, clear white letters across the center of the image.
Black logo with the word UNITUS in bold uppercase letters below an abstract design resembling a flame cradled by two upward-facing curved shapes.

Color palette

white

cmyk:                    0.0.0.0
rgb:                        255.255.255
hex:                       #ffffff

off-white

cmyk:                        0.2.4.1
rgb:                            251.246.242
hex:                           #fbf6f2

Digital only color

taupe

cmyk:                        0.2.4.7
rgb:                            237.232.228
hex:                           #ede8e4

Digital only color

smoke

cmyk:                        2.3.0.50
rgb:                            124.123.127
hex:                           #7c7b7f
pms:                          cool gray 9c

charcoal

cmyk:                        3.5.0.77
rgb:                            56.55.58
hex:                           #383731
pms:                           447 c

black

cmyk:                        80.70.62.90
rgb:                            16.16.16
hex:                           #101010
pms:                           black 9 c

A grid of ten UNITUS brand posters featuring diverse models in casual and athletic clothing, bold text, and the UNITUS logo on various backgrounds in green, black, blue, pink, and white.A collage of fashion brand advertisements for UNITUS featuring diverse models posing in modern casual wear, brand logos, and motivational text on backgrounds in various muted colors.A man in athletic wear trains with battle ropes in an urban setting. Motivational phrases and the word UNITUS with a stylized logo are overlaid on the image. Sunlight casts strong shadows across the scene.

Photos

A person with curly hair gazes through their hand, which is forming a circle gesture in front of their face. The image is softly focused and the individual wears a brown sleeveless top.A tennis player in white sportswear and sneakers jumps to hit a shot with a yellow racket on an outdoor court, with a blue sky and greenery in the background, seen through the net from a low angle.A person with short hair and freckles is winking at the camera while wearing a denim jacket. Their hands are in the foreground, forming a frame around their face. The background is plain and white.Two women practice yoga on a sandy beach. One, in orange leggings, stands with legs apart in the foreground, while the other, in blue leggings, does a handstand seen through the gap between the first womans legs.
REDEFINING GREATNESS

(02)

Business
Immersion

WHAT WE DID

naming

marketing materials

client / market research

presentations

mission, vision, values

social branding

positioning / messaging

website design

brand strategy

location photography

content development

explainer video

A person with long hair, wearing an oversized beige hoodie and matching sweatpants, sits on a modern chair with a neutral background. The hoodie has UNFUS text on the front. The person’s hood is up.A fit woman in a sports bra and athletic shorts stands with hands on hips, looking down, against a warm brown background. She wears earphones and appears focused and confident.

Typographic
Hierarchy

Founders
Grotesk

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Founders
Grotesk
Condensed

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

A computer monitor displays a website featuring a woman in athletic wear standing confidently against a warm, orange background, with the brand name UNITUS and navigation options at the top.
A computer monitor displays the message: UNITUS brings people together around premium tier clothing that stands with you and champions us. Below, there is a SHOP BY COLLECTION section.A screen displays three fashion collections: Lifestyle (model in a black outfit), Athleisure (model in a teal hoodie and shorts), and Performance (model in a navy sleeveless top and white shorts).A computer screen displays an ad for activewear featuring a man in a brown hoodie DJing on the left and the same man lounging in matching pants and sweatshirt on the right. Text reads Activewear for daily life and S/S 2024.A computer monitor displays a blurred image of two people running, with motivational text overlay about community, greatness, and integrity. There is a button labeled OUR ETHOS in the center of the screen.A computer monitor displays a black screen with a white, stylized winged logo and text reading LIFESTYLE | ATHLEISURE | PERFORMANCE | FOOTWEAR along with the brand name UNITUS at the bottom right.A computer screen displays an online store page for a blue mens hoodie, showing different color options, sizes, price of $70.00, and an Add to Bag button on the UNITUS website.
A man with a beard wearing a blue UNITUS t-shirt sits against a black background, looking at the camera. He holds an open book on his lap and rests one arm on his knee, with a sneaker visible in the lower corner.A person wearing a navy blue hoodie with the words Life is too short to waste, eternity is too long to ignore printed in bold white letters on the back. The person is facing away from the camera.A smiling woman with curly hair wearing a light gray hoodie holds up a blue T-shirt that says HONOR GOD in bold letters. She stands next to a clothing rack with other shirts.
A white envelope with a black logo and the sender’s address at the top left: 350 N Fairfax Ave, Los Angeles, CA 90016. The recipients address is centered: John Doe, 270 Baker St. East #200, Costa Mesa, CA 92626.A white envelope displays the word UNITUS in large bold black letters. Above, REDEFINING is printed on the left and GREATNESS on the right in smaller black text.
A close-up of two overlapping rectangular cards, with the top card displaying the word UNITUS in bold black letters. The lower card is mostly obscured, showing small, blurred text.A black and white oval clothing tag with UNITUS on the black side and clothing sizes S, M, L, XL, XXL on the white side; M is highlighted. The tag also says MADE IN USA.
A minimalist business card for Jonathan Isaac, Founder. Contact info: +1 (805) 123-4567, jonathan@weareunitus.com. Website: weareunitus.com. Black logo at bottom left; faint “UNITUS” text watermark.Black text on a white background reads “UNITUS” in large letters, with “TOGETHER” top left, “WE ARE” top right, “REDEFINING” bottom left, and “GREATNESS” bottom right.
Minimalist white poster with a small black winged logo at the top. Text reads STARTS WITH YOU on the left and ENDS WITH US on the right. Bottom includes UNITUS branding and contact information.

Logo Layouts

A grid of eight rectangles shows logo and text placement options for UNITUS branding, with the logo and wordmark positioned in various corners and center areas on a grid background.A grid showing different layouts of the UNITUS logo and symbol in black on a white background, with the word UNITUS in various sizes and positions above, below, or beside the winged symbol.
A branding set for UNITUS displayed on a dark background, including a brown box, a card with bold white UNITUS text, a black card with white text, a blurred image with a wing logo, and two printed cards.
An image split in two: the top half has white text on a black background describing Unitus as a values-driven community; the bottom half features a stylized white flame and the word UNITUS with supporting text.A tan background with bold white text UNITUS at the bottom. At the top, it says STARTS WITH YOU on the left and ENDS WITH US on the right, with a white abstract logo centered above.
A message from Jonathan Isaac appears on a white background, expressing gratitude for a purchase and emphasizing integrity and serving others. The bold word UNITUS is at the bottom.A person in jeans and sneakers reclines outdoors on an orange chair, with the word UNITUS in large white letters across the bottom of the image.

Brand
Guide

A black background with UNITUS in large white letters at the bottom. Brand Guidelines appears in small text at the top left, Version V01 at the top right, and a small, abstract white logo is centered above.
A list of branding elements in black text on a white background, including logo, concept, packaging, socials, typography, photography, website, messaging, color, stationery, and marketing. Pale graphic at the bottom.
White page with a black bird logo above large bold text reading, “This document defines the Unitus brand.” Smaller, faint text is visible below, and minimal details appear at the top corners.
A minimalist black logo resembling a stylized lotus flower with a central teardrop shape, set against a white background.
A black bold UNITUS logo is centered on a white background, surrounded by light gray circles and alignment guides, illustrating the logo’s safe space and proportions.
The word UNITUS is centered in bold, black, uppercase letters on a plain white background. Small text in the corners and lower left provides additional information.
A black logo featuring two extended wings and a central flame symbol, with text above and below explaining the wings represent Gods presence and power, and the flame represents the Holy Spirits guidance and unity.
A black background with white text reads 02 TYPOGRAPHY in large, minimalist font. Abstract shapes are faintly visible below the text. Subtle header text appears in the top corners.
Two versions of a stylized logo featuring a central flame-like shape flanked by curved wings, shown in black on white and white on black backgrounds. Text below describes logo usage and color guidelines.
A guide displaying logo violations for a brand, showing six incorrect logo uses on top and four incorrect wordmark uses with UNITUS below, each with an example and a diagonal cross indicating improper use.
A series of six grid panels shows the gradual construction and scaling of the UNITUS logo, featuring a black emblem and the word UNITUS at different sizes and positions. Text explains logo layout principles.
Sample page displaying the Founders Grotesk typeface in Light, Regular, and Medium weights, with uppercase, lowercase, and numbers; large Founders Grotesk text is shown on the left.
Black background with bold white text: REDEFINING GREATNESS. Smaller text below REDEFINING reads STARTS WITH YOU on the left and ENDS WITH US on the right, separated by a simple winged emblem.
Black background with the word UNITUS in large white letters. Surrounding text reads: BRINGING PEOPLE TOGETHER, AROUND QUALITY APPAREL, THAT CHAMPIONS, and TRUE GREATNESS.
A minimalist graphic with a stylized white flame logo and the word UNITUS below it. The text above reads about greatness starting with individuals and ending with everyone. The background is dark with small white text.
A minimalist webpage with bold text reading “Redefining Greatness.” Smaller subheadings and paragraphs about operating in a changing world are on the right, with a “Typography Hierarchy” note at the bottom left.
Sample of Founders Grotesk Condensed typeface in Light, Regular, and Medium weights, displaying uppercase, lowercase, and numeric characters, with a brief description on a white background.
A minimal black slide with white text displaying 03 on the left and COLOR on the right. Subtle dark shapes appear at the bottom center.
A page from a brand guide states: The Unitus primary color palette is intentionally restrained, using tones of black and white to provide strong contrasts. Use these colors across all brand channels and mediums to ensure consistency.
A sequence of design grids shows the progressive development of a logo and the word UNITUS, with a focus on typography and spacing. The logo features a stylized winged icon above the word. Text and grids are minimal and precise.
A black abstract logo resembling wings or a stylized bird is centered above the word UNITUS on a light grid background, displayed in both horizontal and vertical formats with spacing guidelines.
A black background with white text listing five Bible verses: Romans 8:37, Proverbs 28:1, 2 Corinthians 4:9, John 14:26, Exodus 3:14. Each has a code next to it, such as US.RM8.37, in rounded rectangles.
Screenshot of a web page with the heading A concept that runs throughout the entire Unitus brand is depth. Subheadings and body text discuss the importance of depth in the brands identity and expression.
A digital mood board displays ten fashion-themed UNITUS posters in various colors and styles, with color palette circles and a description titled Color Expanded Palette on a black background.
A black slide with white text reads 04 CONCEPT. A subtle abstract dark shape spans the lower part of the slide. Small text appears in the top corners.
White text on a black background explains that an expansive color palette is available for select situations, suggesting its use for campaigns or product launches and for creating monochromatic looks in layouts.
A color palette with six rectangular swatches labeled: White, Off White, Taupe, Smoke, Charcoal, and Black. Each swatch lists corresponding CMYK, RGB, HEX, and PMS color codes.
A person in a blue jacket is blurred in the background, with the word DEPTH in large white letters centered in the foreground.
A row of five close-up images showing textile details: black fabric bands, mustard yellow fabric with stitched emblem, black garment label, transparent clothing tag, and tan fabric with metallic alo logo. Text below reads DEPTH: in TEXTILES.
A collage of five close-up images showcases embossed and debossed print designs, featuring various words and textures on white, gray, beige, and red paper surfaces.
A row of five contemporary graphic design posters with blurred and layered text and images, showcasing depth effects; the leftmost features THE NORTH FACE in bold letters.
A person in a blue jacket is blurred in the background, with the word DEPTH in large white letters centered in the foreground.
A row of five close-up images showing textile details: black fabric bands, mustard yellow fabric with stitched emblem, black garment label, transparent clothing tag, and tan fabric with metallic alo logo. Text below reads DEPTH: in TEXTILES.
A collage of five close-up images showcases embossed and debossed print designs, featuring various words and textures on white, gray, beige, and red paper surfaces.
A row of five contemporary graphic design posters with blurred and layered text and images, showcasing depth effects; the leftmost features THE NORTH FACE in bold letters.
A collage of slides from a brand guide for UNITUS, featuring black, white, and beige designs, with sections on identity, typography, color, and concept, as well as logos and sample layouts.

TESTIMONIAL

“Venthio’s way of being to audit, then reimagine the Unitus brand not only showcased their talent, but their ability to move minds and hearts away from a direction that didn’t serve the brand. They are exceptional in every way.”

Paul Donnelly | former CEO, Unitus.

We are committed to making our website accessible and usable for all people, including those with disabilities. While we may not yet meet all accessibility standards, we are actively working to improve the user experience for everyone.


If you experience any difficulty accessing content, features, or functionality on our website, please contact us at info@venthio.com. We will make every reasonable effort to assist you and provide the information or service you need.
We appreciate your patience as we continue to improve accessibility
across our website.

Close
  • Keep every commitment you make
  • Deposit more than you withdraw
  • Bring peace & perspective to stress
  • Everyone wins no matter the cost
  • The best of you on every project