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MD ONBOARDMD ONBOARDMD ONBOARDMD ONBOARD

As a Northwell Health Company, MD ONBOARD, an
in-flight medical services company, entered the market as a true disruptor, bringing a service model set to change the industry with a brand to accelerate it.

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(01)

Client
Overview

We make the highest level of remote medical advice available to our clients, anywhere in the world.

Close by your side. Remotely.

We empower flight crew and ground staff to effectively respond to medical events, while empowering our aviation clients to mitigate the downside business impact.

CLIENT: MD ONBOARD
SECTOR: IN-FLIGHT MEDICAL SERVICES

A commercial airplane lands on a runway, seen through three rounded shapes. The text MD ONBOARD™ is centered over the image.
Three posters on a concrete wall: the first shows a plane above clouds with the words HERE THERE EVERYWHERE, the second has a stylized logo, and the third shows two people with headsets, reading CLOSE BY YOUR SIDE. REMOTELY.A book titled Manual for Medical Training with a minimalist white and black cover stands upright next to a translucent red slipcase displaying a bold white M logo, all placed on a geometric white pedestal.A silver foil package labeled Aviation Medical Kit and MD Onboard against a black background, designed for emergency use on flights.Four vertical banners with an airplane wing seen through a window against a sunset sky. Text reads “MD Onboard. With you all the way. Globally | Virtually. A Northwell Health Company.” Backgrounds are red and dark tones.
The image shows a black, rounded zigzag shape with the text MD ONBOARD™ in white, centered on it.
Three banners with red to black gradients, each displaying MD ONBOARD™ in large white text on the right. The top two say GLOBALLY | VIRTUALLY above; the bottom banner adds A NORTHWELL HEALTH COMPANY underneath.
Logo with three black abstract shapes followed by the text MD ONBOARD™. Below it reads A Northwell Health Company and Globally | Virtually in uppercase letters. The background is light gray.

Color palette

DAY

Primary

HEX – F2F1EF
RGB – 242 241 239
PMS – Cool Gray 1 35%
CMYK – 04 02 03 00

SUNSET

Accent

HEX – FF0000
RGB – 255 00 00
PMS – 032
CMYK – 00 100 100 0

DEEP RED

Accent

HEX – C4161C
RGB – 196 22 28
PMS – 187
CMYK – 00 100 84 21

Night

Primary

HEX – 000000
RGB – 00 00 00
CMYK – 60 40 40 100

(02)

Business
Immersion

WHAT WE DID

naming

marketing materials

client / market research

presentations

mission, vision, values

social branding

positioning / messaging

website design

brand strategy

location photography

content development

explainer video

Social Media

A graphic with an airplane flying over brown terrain, overlaid with the text MD ONBOARD. The top reads A Northwell Health Company, and the bottom says Globally | Virtually.A commercial airplane flies through a dramatic, colorful sky with clouds at sunset. The text “GLOBALLY | VIRTUALLY” and “MD ONBOARD” is visible, suggesting a global virtual service.A promotional graphic with a dark red gradient background, white logo at the top left, Globally | Virtually at top right, placeholder headline, placeholder text, and MD ONBOARD in bold white letters at the bottom.
A flight attendant assists a seated passenger while another flight attendant stands nearby in an airplane cabin. The text GLOBALLY | VIRTUALLY and MD ONBOARD™ appears on the image.An airplane flies through a cloudy sky at sunset, with the text Globally | Virtually in the top right and MD ONBOARD™ at the bottom.A person sits alone by an airplane window, with sunlight illuminating the seat. The text reads MD ONBOARD™ and Globally | Virtually in the top right corner.Two people looking focused, overlaid with the text MD ONBOARD™, set against a cloudy sky background. Additional text reads A Northwell Health Company and Globally | Virtually.A white, stylized MW logo with the text MD ONBOARD™ in the center on a black background. At the bottom, it says A Northwell Health Company on the left and Globally | Virtually on the right.An airplane takes off on a runway, viewed through three rounded rectangular windows. The text MD ONBOARD™ is overlaid. Below, it reads: A Northwell Health Company and Globally | Virtually.A digital promotional graphic with blurred red and black background, featuring placeholder text and the phrases “GLOBALLY | VIRTUALLY” at the top right and “MD ONBOARD™” at the bottom in large white text.Abstract background with black text reading HEADLINE GOES HERE, filler text below, and MD ONBOARD™ at the bottom. Top right corner says GLOBALLY | VIRTUALLY. Blurred red and white colors in the background.Black background with white text. Top left shows a white abstract logo. Top right reads GLOBALLY | VIRTUALLY. Centered text includes a headline placeholder and sample lorem ipsum text. Bottom text says MD ONBOARD™.
Line drawing of medical equipment, including a first aid bag, defibrillator, automated external defibrillator (AED), two epinephrine auto-injectors, inhaler, pulse oximeter, cable, and a battery pack, all arranged neatly.
Logo for MD Onboard, a Northwell Health company. The design features three overlapping geometric shapes with the words MD ONBOARD in the center, and Globally | Virtually and A Northwell Health Company below.Black business card displaying the name Grant Jeffery, title Chief Executive Officer, phone number +61 447 060 000, email grant.jeffery@mdonboard.com, and website www.mdonboard.com in white text.Black geometric logo with the text MD ONBOARD™ in the center. Below, it says Globally | Virtually on the left and A Northwell Health company on the right, all on a light gray background.Black geometric logo with the text MD ONBOARD™ in the center. Below, it says Globally | Virtually on the left and A Northwell Health company on the right, all on a light gray background.
A formal business letter on MD Onboard letterhead addressed to Jane Doe, containing placeholder text, signed by Grant Jeffery, Chief Executive Officer, with the company address and website at the top and bottom.

Website

A commercial airplane flies above the clouds at sunset, with text overlay reading THE MOST IN-TOUCH, ANYWHERE IN THE WORLD, and REMOTE MEDICAL ADVISORY SERVICE. Website navigation is visible at the top.

Sections

A webpage promoting inflight medical services features text about advanced crew guidance and emergency response, a photo of an airplane on a runway, and highlights a 911-accredited medical service infrastructure.A website page displays a plane wing viewed from a window at sunset, flight-related medical services listed above, and “MD ONBOARD™” and company contact information at the bottom.

Icons

A 3x3 grid of abstract black geometric shapes on a white background, each row and column featuring different symmetrical patterns made of angular blocks.Two side-view illustrations of a white commercial airplane: the top plane has its landing gear retracted, while the bottom plane has the landing gear extended for landing or takeoff.

Brand
Guide

Black background with a white abstract logo in the top left, text BRAND GUIDE 1.4 in the top right, and large text at the bottom reading MD ONBOARD. Small white text appears under the logo.
A black background with a white, minimalist table of contents for a brand guide, listing sections like Who We Are, Logos, Typography, Color, and more, with corresponding page numbers.
Slide with white text on a black background introducing MD ONBOARD, a medical advisory company specializing in aviation medicine and emergency care for flight crews and ground staff, focusing on real-time inflight events.
Black background with a white abstract logo in the top left, text BRAND GUIDE 1.4 in the top right, and large text at the bottom reading MD ONBOARD. Small white text appears under the logo.
A black background with a white, minimalist table of contents for a brand guide, listing sections like Who We Are, Logos, Typography, Color, and more, with corresponding page numbers.
Slide with white text on a black background introducing MD ONBOARD, a medical advisory company specializing in aviation medicine and emergency care for flight crews and ground staff, focusing on real-time inflight events.
Black slide with the word LOGOS at the top left and 02 at the top right. Small white text at the bottom reads MD OKANOVICI, SPRING CLASS, MMDD - 1432, MAY 29, 2024, and THE OHIO STATE UNIVERSITY.
A minimalist design slide features a large black abstract geometric insignia on the right and descriptive text on the left explaining the insignias meaning and usage in branding. The background is light gray.
A slide titled WORDMARK displays large black text MD ONBOARD™ centered on a white background. The left side explains the wordmarks usage and objective for employee learning materials.
Black geometric MD icon followed by the text MD ONBOARD™ in bold, uppercase letters on a white background, with small grey text and lines framing sections of the document.
Image showing three variations of the MD ONBOARD logo, each with an abstract icon on the left and the text “A NORTHWELL HEALTH COMPANY GLOBALLY | VIRTUALLY” underneath the main title. A section titled “ALTERNATE LOCKUPS” appears on the left.
A design slide showing two versions of the MD ONBOARD logo: one in solid white and one with a sky and clouds texture. Text on the left explains the logos use and alignment. Black background.
Diagram with overlapping gray hexagons and red X marks inside a rectangular grid. Red outlines highlight specific grid sections, with a block of text on the left labeled CLEARANCE.
A design guideline showing logo anchoring examples. The left shows a logo anchored at the top left; the right shows a logo anchored at the bottom right. MD ONBOARD™ text is used in both layouts.
A slide with the heading DON’TS describes best practices for logos, stating not to distort, recolor, stretch, or add effects, and to use only approved logos, colors, and gradients from the logo library.
Black slide with the word TYPOGRAPHY in large white letters at the top left, 03 at the top right, and small text at the bottom corners. The overall design is minimalist.
Sample page displaying typography specifications for PP Telegraph Regular font at 72 points, including text size, line spacing, and sample paragraphs describing medical advisory services.
A black-and-white layout design defines typography hierarchy, showing font types and sizes, with the main headline: Medical advisory services to the global transport industry. Various font styles and guidelines are labeled.
A sample typography layout displaying font styles and sizes, including PP Telegraph Regular and Verdana Regular 72 points, with sections labeled font, headline, and body copy, along with example text and descriptions.
A black slide with white text. COLOR is in the top left corner, 04 in the top right. Along the bottom are smaller white texts: “MD OKWOBO” on the left, “SPRING/SUMMER 2024 - MA3” in the center, and “ROYAL COLLEGE OF ART” on the right.
Four color swatches labeled NIGHT (black), DAY (white), SUNSET (bright red), and DEEP RED (dark red), each with HEX, RGB, and CMYK values. Text on the left explains the purpose of the official color palette.
Three rectangular panels display abstract, blurred red and black gradients, side by side on a white background with descriptive text about mesh color morphs on the left side.
A black slide with PHOTOGRAPHY in large white text at the top left and 05 at the top right; small text along the bottom reads MD ONIAMOD, SPVSAS CLASS, S24 - RISD, MAY 23, 2024, and THE SCHOOL OF CONTINUED ED.
A two-page spread features photography guidelines on the left and a 3x3 grid of diverse photos on the right, including portraits, airplane scenes, landscapes, and people meeting in work settings.
Slide with a black background and the text ILLUSTRATIONS & ICONS at the top left, and the number 06 at the top right. Small white text is at the bottom corners. No illustrations or icons are present.
A rectangular graphic shows three vertical color blocks: black (42.21%), white (43.29%), and red (10%), illustrating a primary color ratio. Text explains the designs color use for branding.
Technical line drawings of two airplanes: an Airbus 350 shown at the top and a Global 7500 below, both depicted in side profile on a white background with labels identifying each aircraft.
Black-and-white line drawings of medical instruments: a portable ECG monitor, EpiPen, AED device, inhaler, and a first aid kit. The items are labeled and shown from the front and side views.
A grid of nine black geometric abstract icons, each representing a concept: capability, frontline, connected, focused, and others, with descriptions to the left on a white background.
Black slide with white text reading BRAND IN USE in the top left corner and 07 in the top right corner. Small text at the bottom includes MD OKAWOD, SPX-02 CLASS: BASE - HUB, and MAY 27, 2024.
A digital mockup displays nine Instagram post examples arranged in a grid, each with modern graphics, text overlays, and the words MD ONBOARD featured on several posts. The left side has the heading Brand in Use.
Three sample Instagram post mockups for MD ONBOARD. The first has placeholder text on a dark background, the second shows paper airplane cutouts, and the third features an airplane flying in a pink sky.
Three MD Onboard™ branded LinkedIn banner examples are shown: one with a solid red background, one with a gradient red to black background, and one with a solid black background, all featuring the MD Onboard logo.
A slide showing four variations of a LinkedIn banner for MD ONBOARD, each with a photo of a man, the MD ONBOARD logo, and different background colors: red, black, gray, and white. Text appears on the left side.
A brand design mockup for MD ONBOARD displaying a letterhead, business card (front and back), and envelope. All items feature a minimalist black logo and text on a white background.
A brand design mockup for MD ONBOARD displaying a letterhead, business card (front and back), and envelope. All items feature a minimalist black logo and text on a white background.
A slide showing four variations of a LinkedIn banner for MD ONBOARD, each with a photo of a man, the MD ONBOARD logo, and different background colors: red, black, gray, and white. Text appears on the left side.
Three MD Onboard™ branded LinkedIn banner examples are shown: one with a solid red background, one with a gradient red to black background, and one with a solid black background, all featuring the MD Onboard logo.
Three sample Instagram post mockups for MD ONBOARD. The first has placeholder text on a dark background, the second shows paper airplane cutouts, and the third features an airplane flying in a pink sky.
A digital collage of a brand guidelines document for MD ONBOARD, featuring sections on logo, typography, color palette, photography style, illustrations, and brand usage standards, displayed across multiple white and black pages.

TESTIMONIAL

“The way Venthio guided a large diverse group on our team on our brand build was extraordinary. Their relational acumen, matches their talent and they are simply the best I’ve worked with… ever. Add to that the industry is raving about our brand. Thank you!

Sandy Dell | VP Marketing, MD ONBOARD

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