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ADVANTMEDADVANTMEDADVANTMEDADVANTMED

Advantmed helps health plans and providers improve their risk adjustment, quality improvement and health assessment programs with market-leading accuracy, flexibility and transparency.

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Project
Overview

In the highly competitive world of Healthcare SAAS, Advantmed chose to boldly brand the way no one had before and no one is looking back.

Over 1M providers and 40 health plans—including four out of the top five—trust Advantmed with their risk adjustment and quality improvement programs.

CLIENT: ADVANTMED
SECTOR: HEALTHCARE SAAS

A woman smiles and covers her mouth with her hand against a blue sky background, with the word Advantmed and a logo overlayed across the image.
A collage of six welcome graphics introduces new team members at Advantmed: Janette, Jane, Johannes, Jeni, Jon, and Jonathan, each pictured smiling with their names and job titles displayed on colorful backgrounds.A collage of six Welcome to the team banners featuring diverse professionals smiling, each with their name, job title as Risk Adjustment Specialist, and the Advantmed logo on colorful backgrounds.
The Advantmed logo features the word Advantmed in green, modern, sans-serif font, followed by a green abstract circular icon composed of two curved shapes.

Color palette

Primary Brand Colors

A bright neon yellow-green shape resembling an upside-down triangle with rounded corners on a white background.

Advantmed Green

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CAF8OC
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Equivelant

A solid dark green, upside-down triangle with rounded corners on a light gray background.

Advantmed Forest

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Secondary Brand Colors

A solid green, downward-pointing triangle with rounded corners on a white background.

Elevate^ Jade

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A solid green, downward-pointing triangle with rounded corners on a light gray background.

Turquiose

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A solid light purple shape resembling an upside-down triangle with rounded corners, set against a white background.

Lavender

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Neutral Brand Colors

A light gray, upside-down triangle with rounded corners on a white background.

Sand

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A flat, solid olive-green shape resembling an upside-down triangle with rounded corners, set against a light gray background.

Olive

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A solid black, downward-pointing triangle with rounded corners on a light gray background.

Black

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Neutral Brand Colors

A simple, thin, gray outline of an upside-down triangle with rounded corners on a plain white background.

Fog

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A white downward-pointing triangle with slightly curved edges, centered on a light gray background.

white

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Photos

A collage of four images: a woman smiling in a mirror shard, a blurred landscape, a neon-lit orange staircase, and abstract curved gray architectural lines.A collage of four images: a smiling woman holds a mirror, a blurred landscape with green fields and a blue sky, a glowing orange staircase, and abstract curved white lines on a dark background.
BETTERPERFORMANCE

Whyte
Inktrap

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

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Business
Immersion

WHAT WE DID

naming

marketing materials

client / market research

presentations

mission, vision, values

social branding

positioning / messaging

website design

brand strategy

location photography

content development

explainer video

Icon set

A collection of eight geometric patterns in green, purple, black, and white, featuring circles, triangles, and abstract shapes arranged in repeating grids.
A geometric pattern with interlocking circles and triangles. The left half has a white background with dark green lines, while the right half has a dark green background with white lines.Geometric pattern split in half: left side with black triangles and circles on a purple background; right side with yellow triangles and circles on a green background.A repeating pattern of dark green geometric shapes forming triangles surrounded by three leaf-like segments on a white background. The design creates a modern, abstract, and symmetrical appearance.
A repeating geometric pattern of overlapping triangles creating a grid across a white background, with thin gray lines forming interconnected hexagons and triangles.A geometric pattern of overlapping triangles and semi-circles in shades of green, teal, lime, and lavender, arranged in a repeating, symmetrical grid on a light background.
A repeating geometric pattern with dark green petal-like shapes forming flower motifs on a white background. The design creates a symmetrical, tiled appearance with circular and diamond elements.

Typographic
Hierarchy

Thin

Extralight

Light

Book

Whyte Inktrap is Advantmed’s Personality Typeface. It is primarily for use at large sizes for Brand communication purposes such as Taglines, Headings, Banners, Advertisements, where the nuanced cuts in the type bring a future forward nuance and intrigue to the statements being made.

Primarily stick to the lighter weights so the large type doesnt become overwhelming by being heavy as well.

Usage:

Taglines
Headings
Marketing
Brand Voice

Helvetica
Neue

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Ultralight

Thin

Light

Regular

Helvetica Neue is Advantmed’s Backup Typeface. It is an acceptable alternative when Whyte is not available for internal Communications such as PPT, Documents Etc.

Should not be used for marketing or public facing brand purposes.

Usage:

As a backup standin on web/digital when Whyte is un available 

Homepage of Advantmed featuring a smiling woman in the foreground with the text “Better Outcomes Begin With Better Insight” and site navigation links at the top.
A clean website homepage for Advantmed features a smiling woman outdoors, green headline text, navigation menus, and sections highlighting outcomes, insight, value, and healthcare improvement services.
Screenshot of a business website featuring a woman on grass, green and purple accents, headings like What Makes Us Different Makes You Better, and sections highlighting reliability, technology, and a Schedule a Demo button.
A website page for Advantmed shows healthcare platform stats, news highlights, and a call to action. The design uses green and white tones, with circular icons and an image of a woman in glasses smiling in a meeting.
A collection of Advantmed branded stationery, including letterhead, envelopes, business cards, and folders, all featuring a green logo and modern, clean design with consistent typography.
A formal business letter on Advantmed letterhead, addressed to John Dough, signed by Akash Patel, CEO. The letter contains placeholder text (Lorem ipsum) and company contact details at the bottom.A letterhead with the Advantmed logo and name on the top left, recipient address for John Dough at 1234 Steelware Ave, Los Angeles, CA 90016, and sender information at the top right.Four business cards for Advantmed are shown. Each card lists Akash Patel as CEO, includes contact info, a circular green logo, address, and the slogan “Better Performance Begins Here” in green and yellow color schemes.A business card for Advantmed with contact info for John Dough: 1423 Steelwave Ave, Los Angeles, CA 90016, phone +1.877.896.7350, 3161 Michelson Dr, Ste 910, Irvine, CA 92612, and Advantmed.com.

Logo Layouts

Eight white notepad designs feature the word “Advantmed” and logo in various positions and sizes on each sheet, with vertical gray lines as writing guides. Designs vary in logo placement and text orientation.
Six variations of Advantmed letterhead with different placements and sizes of the green Advantmed logo and text on a white background, divided into two rows of three sheets each.Four minimalist document templates with the word Advantmed and a circular geometric logo in green. Each template features varying logo placements and text orientations on a white background.

LinkedIn Layouts

A collage of various Advantmed logos in different fonts and background colors, with geometric designs and small photos of four different people in some versions, all on a dark green background.A collage of Advantmed logos in various sizes, colors, and designs, with some featuring circular icons and three banners displaying headshots of smiling individuals. The background is dark green.
Green text on a light background reads: Product Icon Framework. A – First Initial B – Second Initial.
Green geometric shapes forming a triangle within a circle on the left, and the letters A and superscript B inside a circle on the right, both on a light background.A green triangular sign with rounded corners featuring a yellow circle in the center. Inside the circle, the letters A and a smaller B appear in yellow.
Green geometric logo and the letters QI above the words Quality Improvement written in large green text on a light background.
Green oval graphic with the words Quality Improvement in yellow text. Below the text are two yellow icons: one resembling a triangle with curved lines and the other a circle with the letter Q inside.A green upside-down triangle with a thin yellow circle in the center. Inside the circle, the text Q1 is written in yellow, with the 1 positioned slightly above and to the right of the Q.
Light purple icons and text on a light background; a geometric symbol and RA in a circle appear above the words Risk Adjustment written in large, soft purple letters.
Purple oval with the words Risk Adjustment in yellow-green text at the center, and two small yellow-green symbols below the text.A purple triangular shape with rounded corners features a yellow-green circle in the center. Inside the circle are the letters RA, with a superscript A.
A graphic with Quality Improvement on the left, Risk Adjustment on the right, and a central logo featuring a white triangle and tie on a green circle, connecting the two concepts with arrows.

Brand
Guide

A dark green background with the word Advantmed in large, bright green text at the bottom left and a circular geometric logo at the bottom right. Small text at the top reads Brand Guide V1.0 2022.
A green slide titled Actionable Intelligence introduces the Advantmed Brand Guide, highlighting its role in defining the brands logos, colors, fonts, icons, and layout for consistency across all mediums.
A dark green webpage displays large white text reading Logos & Marks 01 with a minimalist navigation menu across the top.
A dark green background with the word Advantmed in large, bright green text at the bottom left and a circular geometric logo at the bottom right. Small text at the top reads Brand Guide V1.0 2022.
A green slide titled Actionable Intelligence introduces the Advantmed Brand Guide, highlighting its role in defining the brands logos, colors, fonts, icons, and layout for consistency across all mediums.
A dark green webpage displays large white text reading Logos & Marks 01 with a minimalist navigation menu across the top.
A minimalist style webpage displays a green geometric logo resembling a triangle made of three separate shapes, with the word “Logo” and descriptive text about its official brand use shown below on a white background.
A minimalistic white page features the word Advantmed in large, green text at the center. Navigation links and small descriptive text appear at the top and bottom left corners.
A white page displays the Advantmed logo in dark green text with a circular, geometric icon to the right. Minimal header and small descriptive text appear above and below the logo.
A brand guide page for Advantmed shows the company logo, tagline Better Performance Begins Here, and the Advantmed name in green. Additional section labels and a brief descriptive note appear on a clean white background.
Screenshot of a brand guide page showing the Advantmed logo, which features a green geometric icon above the stylized word “Advantmed.” Text on the left reads “Stacked Lockup.” The layout is minimal with ample white space.
A grid of nine logo layout examples for Advantmed, each showing the company name and symbol in different positions and orientations on vertical-striped rectangles. Text and logos are arranged along sides, tops, or centers.
A diagram showing the lockup structure for the Advantmed logo, including spacing guidelines and logo proportions, with the Advantmed name and a circular tree icon aligned to the right. Text instructions are included below the diagram.
Three panels display the Advantmed logo and text in different secondary color palettes: olive green, lime green, and lavender backgrounds, each with contrasting logo and text colors.
A logo palette for Advantmed shows four variations: white text on dark green, black text on white, bright green text on white, and light green text on white, each with a circular icon.
A website page with a purple background displays large, overlapping text that reads Typography 02. The top navigation bar contains menu items and a circular logo on the left.
A sample page showcases the Whyte Inktrap font family in various weights, displaying uppercase and lowercase letters, numbers, and suggested uses like taglines, headings, marketing, and brand voice on a purple background.
A sample page showcasing the Whyte font with uppercase and lowercase letters, numbers, font weights (Thin, Extralight, Light, Book), and suggested usages for small text, medium text, paragraphs, and details.
A type specimen page showing Helvetica Neue in Ultralight, Thin, Light, and Regular weights, with a full alphabet and numbers. Text notes its used as a backup stand-in for Whyte when Whyte is unavailable.
A slide showing the Arial Regular typeface, including uppercase, lowercase, and numbers. Text notes Arial is used as a default backup when Whyte/Helvetica is unavailable, specifically for internal usage.
A website page with a dark green background and large, light green text reading Color Palette 03. The top menu contains navigation links and a logo in the upper left corner.
A digital chart displays an official brand color palette with triangles showing nine color swatches, each labeled with names and codes. The swatches include greens, neutrals, light, dark, and accent shades.
The image shows the word Elevate in large green font with a caret symbol (^) at the end. Below, Elevate^ Brandmark is written and there is a brief description about usage in small text. The design is minimal with a white background.
A graphic with a green and purple capsule shape in the center, featuring a white triangle icon. Quality Improvement is labeled in green on the left, Risk Adjustment in purple on the right, and Elevate^ Colors is at the bottom left.
A green triangular abstract logo with a white hourglass shape in the center appears on the left. Two lighter, outlined versions of the same logo are shown to its right. Text below reads Elevate^ Mark.
A branding guide page shows green Quality Improvement and purple Risk Adjustment subbrand logos, each with their respective icons, names, and stylized triangular background shapes. Text labels and navigation are at the top.
A design guide page showing a product icon framework with two circular logos: one with a triangle shape, the other with A B initials. Text explains A is the first initial, B is the second. A third icon is a green triangle with A B.
Four rectangular panels display geometric line patterns in white, dark green, lavender, and light green. Text below reads Brand Patterns with a brief description of their use in brand materials.
A webpage section titled Illustration Style displays abstract geometric shapes and graphs in white on a purple background, with a clean, minimal layout and navigation menus above.
A website page with a light purple background and oversized, cropped black text reading Photography 05. A thin navigation bar at the top lists categories and a circular icon is at the top right.
A collage of seven landscape photographs, including blurred fields, sunrises, forests, lakes, and aerial views of lush green land, with the title Engaging Landscapes below the images.
A dark green screen displays oversized, light purple text reading Application with only parts of some letters visible. A minimal navigation bar with small menu items appears at the top of the image.
Screenshot of a design guide showing four business card mockups for Advantmed, featuring green backgrounds and white text, with contact details and a logo on the right cards. The page background is dark green.
A collage of diverse people in various settings: smiling, laughing, talking, relaxing, and working in both indoor and outdoor environments. Text at the bottom reads, The Human Element.
A collage of seven abstract architectural images, featuring patterns and textures like grids, lines, shadows, curves, and circles in shades of green, purple, black, and white. The heading reads Structural Motifs.
A dark green screen displays oversized, light purple text reading Application with only parts of some letters visible. A minimal navigation bar with small menu items appears at the top of the image.
Screenshot of a design guide showing four business card mockups for Advantmed, featuring green backgrounds and white text, with contact details and a logo on the right cards. The page background is dark green.
A collage of seven abstract architectural images, featuring patterns and textures like grids, lines, shadows, curves, and circles in shades of green, purple, black, and white. The heading reads Structural Motifs.
A collage of diverse people in various settings: smiling, laughing, talking, relaxing, and working in both indoor and outdoor environments. Text at the bottom reads, The Human Element.
A collage of digital slides from a brand guide shows logos, color palettes, typography, graphic elements, photography styles, and logo applications for a company called Advantmed.

TESTIMONIAL

“From the initial mission, vision and values workshop they conducted with our executive team, to the marketing research and further due diligence they did with our internal team, Venthio helped us reimagine Advantmed into a highly differentiated brand to speak to both payer and provider audiences very clearly and in a scalable way. They were fast and attentive from the beginning through the final delivery of all brand assets.”

Melissa Palardy | Director of Mktg., Advantmed

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