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THINKPIECETHINKPIECETHINKPIECETHINKPIECE

The brand marketing research firm that seized the opportunity to brand itself in alignment with the excellence it provides.

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(01)

Client
Overview

Every data set tells a story. We translate the research. You transform the world.

Thinkpiece flips the typical research model by training experts in the industries we serve to become researchers who are uniquely equipped to deliver a deeper level of insight that powers better business decisions.

CLIENT: THINKPIECE
SECTOR: MARKETING AND BRAND RESEARCH

A graphic with two panels: Left, an orange background with words like Dataset, Research, and Thinkpiece. Right, a green background with two red icons, a slanted square and a circle inside a square.
DIG DEEPER

PREVIOUS
     CONCEPTS

White slide with black text. Top left reads Thinkpiece Brand Concepts. Bottom left says Insights in large font. Bottom right shows 01. in large font. The design is minimalist with ample white space.
A blue geometric logo featuring three diamond shapes aligned vertically on a white background, with the center diamond in white enclosed by the blue diamonds above and below.
Blue text reading THINKPIECE in all capital letters and a modern font is centered on a light green background.
A collage with various blocks showing the word “THINKPIECE,” a geometric logo, and phrases like “Insight from Insiders” and “Research Reimagined” in modern, pastel colors. A website URL is also displayed.
A website header with the title Revelatory Research THINKPIECE. Three images show a person using VR goggles, a woman smiling in an office, and surgeons operating. Navigation links and a Contact button are at the top.
Three graphic designs: two green business cards on the left and a blue poster on the right with geometric shapes and the text Every Data Set Tells A Story and “THINKPIECE” at the bottom.
A graphic with colorful geometric shapes containing phrases like THINKPIECE, Some Call it Research, We Call it Revelation, and placeholder text, all on a black background.
White background with black text in the top left reading Thinkpiece Brand Concepts. Large text at the bottom reads Forthright with 02. in the bottom right corner.
A minimalist green and black abstract logo resembling a stylized insect face or mask, centered on a black background.
The word Thinkpiece is centered on a light blue background, with Think in orange regular font and piece in orange italic font.
A collage showing the word Thinkpiece and its logo in various layouts and color schemes, with phrases like We translate the research. You transform the world. and Uncover The Unknown.
A green website homepage for Thinkpiece displays the tagline The Right Answers Require the Right Questions and three buttons labeled Healthcare, Finance, and Technology. The menu is at the top right.
Three Thinkpiece business cards shown in orange, green, and light blue, each displaying the Thinkpiece logo, individuals name, title, contact details, and company website on a black background.
A split image: the left side is green with white text saying, We don’t train researchers to be industry experts... We train industry experts to be researchers. The right side lists research keywords under Thinkpiece.
White background with black text. Top left reads “Thinkpiece Brand Concepts”. Bottom left has large text “Perspectives”; bottom right shows “03.” in large font. The design is minimalistic and clean.
Two lime green shapes on an orange background: a circle with a diamond cut-out on the left, and a square with a circle cut-out on the right.
The word Thinkpiece is written in black, elegant serif font on a plain white background.
A colorful graphic with bold text reading Thinkpiece. Shapes and pastel labels include words like Progress, From, Every, and Perspective. Other phrases include Research, Insight Out and We Call it Revelation.
A bright orange website homepage features a header, a sidebar, and a main section with a man wearing a VR headset. Text reads “Tangible Directives For a Virtual World” and “Thinkpiece. Data, Differently.” with navigation tabs on the right.
Three colorful business cards for Thinkpiece, each with different color themes (orange, purple, green) and individual contact details, positioned above matching logo designs and personal information.
A bright graphic with a red box labeled Thinkpiece listing research elements, and text stating, We don’t train researchers to be industry experts. We train industry experts to be researchers. A Deep Dive button is at the bottom right.
Blue outlined buttons with text read: “Industry Insiders,” “Training,” “Mentoring,” “Coaching,” “Researcher,” and “Thinkpiece, on a light green background with blue geometric shapes.
The word “Thinkpiece” is written in large, bold, orange serif font on a light gray background.

Color palette

CMYK 00.88.100.00
RGB 254.64.2
HEX #EA5128

CMYK 42.53.00.00
RGB 155.137.184
HEX #9B89B8

CMYK 00.88.100.00
RGB 214.253.160
HEX #D6FDA0

CMYK 82.59.00.00
RGB 45.105.223
HEX #2D69DF

CMYK 80.02.86.00
RGB 254.64.2
HEX #4FAD67

Photos

A collage with four images: a close-up of Benjamin Franklin’s face on a bill, laboratory equipment, a detailed human eye, and a modern wavy architectural structure with circular opening.

(02)

Business
Immersion

WHAT WE DID

client / market research

marketing materials

mission, vision, values

presentations

positioning / messaging

social branding

brand strategy

website design

content development

Icon set

Nine green circles are arranged on a light gray background, forming an abstract pattern with three circles on the left and six on the right, grouped in twos and threes.Six purple shapes form a semicircle on each side: the left has a diamond, two squares, and a circle; the right has a circle, two squares, and a diamond. The two groups face each other with empty space between them.A diagram with a diamond shape in the center, two squares above and below it, and four circles arranged in a cross pattern around them. All shapes are outlined in blue on a light background.Eight light green shapes (four circles, three squares, one diamond) are arranged in a symmetrical pattern on a light gray background, with the diamond in the center surrounded by alternating circles and squares.

Typographic
Hierarchy

Primary

PP NEUE
MONTREAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

USES: HEADLINES

PP NEUE MONTREAL WEIGHTS

LIGHT / REGULAR / MEDIUM
SEMI-BOLD / BOLD

SECONDARY

Canela
Family

USES: HEADLINES

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz – 0123456789

Canela Weights

Thin /

 Light /

 Medium

–
Canela
Canela Deck
Canela Text

SUBHEADINGS, TAGLINES.

Canela Deck can be used for Subheads

Canela Text  can be used for
paragraphs, but sparingly.

Canela Deck Weights:

Light /

 Regular /

 Medium

Canela Text Weights:

Light /

 Regular /

 Medium

A website homepage with a light green background and red and blue text. Headings read Thinkpiece and Insights from Industry Insiders. Three colored boxes at the bottom are labeled Technology, Healthcare, and Finance.
A colorful website page features client logos, a headline stating “We’re Delighted to Help Them,” and sections on cloud choices, patient psychology, and small business stress, each with a “Learn More” button.
A webpage titled Small Business Stress features three articles with images: code on a screen, a face sculpture, and a hand holding a phone. The footer displays contact info and the orange Thinkpiece logo.
A branding set for Thinkpiece featuring a letterhead, envelopes, business cards, and website mockups in orange, green, blue, and purple, with bold typography and modern design elements.A branding set for Thinkpiece includes a letterhead, business card, envelope, and cards in various colors. The designs use bold, colorful text and minimalist layouts with orange, green, blue, and purple themes.

Logo Layouts

A gray, grid-style newspaper layout with the word Thinkpiece in large orange text near the top left, and two orange circular icons above it. The rest of the layout is blank.A minimalist webpage layout with five grey columns, two blue circles in the top left corner, and the word Thinkpiece in large blue text at the bottom.A minimalist graphic with a grid layout, two green icons in the top left corner, and the word Thinkpiece in large green text at the bottom. The background is mostly grey and white.A gray, grid-style newspaper layout with the word Thinkpiece in large orange text near the top left, and two orange circular icons above it. The rest of the layout is blank.A grey grid with six vertical columns below the purple word Thinkpiece. In the top right corner, there are two purple icons: a diamond shape and a circle.A minimalistic gray and white layout with six vertical panels, Thinkpiece in blue text at the bottom left, and two blue geometric icons at the bottom right.A graphic of a template featuring the word Thinkpiece in large green text, with green circle and diamond icons in the top left corner above a grid layout.Two rectangles show different layouts for the word Thinkpiece. The top is in light purple with small text; the bottom is in blue with larger text and a blue logo on the left. Both have grid backgrounds.

LinkedIn Corporate

A green and blue banner with the text Dig deeper on the left and Thinkpiece in large letters on the right. There is also a blue icon with abstract shapes on the bottom left.A red and orange banner with the text “Insights from Industry Insiders. Thinkpiece” in yellow-green font, and a small icon of two overlapping squares in the lower left corner.A purple and green banner with the text “Insights from Industry Insiders. Thinkpiece” and an abstract logo with two circles and a square on the left.A purple and green banner with the words “Dig deeper” on the left and “Thinkpiece” in large text on the right. An abstract green and purple icon appears under Dig deeper.Blue banner with text: Insights from Industry Insiders. Large word Thinkpiece in light green. Bottom left has a green square with white graphic of two linked circles.A green banner with the words Insights from Industry Insiders. on the left and Thinkpiece in large letters on the right, plus a logo featuring two overlapping circles and a square.

LinkedIn People

A grid of eight colorful rectangles, each labeled Thinkpiece with an infinity symbol and a grayscale photo of a persons face in the corner. Background colors include light green, lavender, teal, orange, blue, and yellow-green.
Four rectangles each labeled Thinkpiece with a circular portrait on the left. Top left is green with a mans photo, top right is green with a womans photo, bottom left is red with a man, and bottom right is blue with a woman.Four colorful banners reading Thinkpiece with circular black-and-white profile photos and geometric icons; top left is purple, top right is green, bottom left is yellow-red, and bottom right is light green-blue.

LinkedIn Posts

A colorful collage of website sections featuring bold text about research, client work, and hiring, with varied backgrounds in green, blue, red, purple, and turquoise. One section includes a black-and-white portrait of a woman.A collage of ten digital promotional cards for “Thinkpiece,” featuring bold text, colorful backgrounds, abstract shapes, and occasional photos. The cards advertise services, hiring, events, and company values in bright, modern designs.

Brand
Guide

A light green cover page with orange geometric shapes, the word Thinkpiece in bold orange letters, and small orange text reading Brand Guide and details about insights, direction, and version number.
A blue screen displays Insightful and Directive in large text, with descriptions beneath about the Thinkpiece Brand Guide, emphasizing brand consistency in logos, colors, fonts, and more.
A bright orange webpage displays the text 01. Logos & Brandmarks in large, outlined geometric shapes with thin, yellow lines and minimalist icons at the top.
A light green cover page with orange geometric shapes, the word Thinkpiece in bold orange letters, and small orange text reading Brand Guide and details about insights, direction, and version number.
A blue screen displays Insightful and Directive in large text, with descriptions beneath about the Thinkpiece Brand Guide, emphasizing brand consistency in logos, colors, fonts, and more.
A bright orange webpage displays the text 01. Logos & Brandmarks in large, outlined geometric shapes with thin, yellow lines and minimalist icons at the top.
Minimalist design with two orange geometric icons—a diamond inside a circle, and a circle inside a square—centered on a white background. Orange text and headings appear in the corners and bottom of the image.
A blue wordmark logo reading Thinkpiece in a clean, serif font is centered on a white background. Minimal text and icons are along the top and bottom edges of the image.
A minimalist webpage with the word “Thinkpiece” in large purple text centered, followed by two geometric icons. The background is white, with small navigation links and text in light purple.
A minimalist design with a green geometric logo above the word Thinkpiece in a serif font, centered on a white background. Text in the corners and bottom left reads “Stack Lockup” and other navigation links.
A minimalist webpage with the large orange text Dig Deeper. centered on a white background. Small orange navigation links and icons appear at the top and bottom of the page.
Screenshot of a brand guide page in orange and white. Centered, bold text reads Thinkpiece with the phrases Dig Deeper. and Tagline Lookup nearby, and geometric logo icons displayed above the text.
Four rounded rectangles display the word “Thinkpiece” and a logo in yellow-green on red, blue, green, and purple backgrounds, illustrating the primary color palette for the Thinkpiece brand guide.
Four green rectangles each display the word “Thinkpiece” in different colors and matching logo icons: orange, blue, green, and purple. The image demonstrates variations of a brands primary color palette.
Eight Thinkpiece logo designs in rounded rectangles are shown in blue, green, orange, red, purple, black, and white color variations. Each logo includes the word “Thinkpiece” and a chain link icon.
Diagram showing the horizontal lockup structure for the Thinkpiece logo, with labeled spacing guides, logo symbols, and annotations in orange, set on a white background.
A brand guide page displays six horizontal logo variations labeled Thinkpiece in different colors, each with spacing and anchoring guides. The page also includes notes on lockup spacing and width anchoring.
A diagram displays the stacked lockup structure for the Thinkpiece logo, showing icon and text alignment, spacing guides, and position labels such as cap height and baseline on a white background.
A brand guide showing horizontal Thinkpiece logo lockups in black, orange, purple, blue, and green, with notes on spacing allowance and anchoring to ensure consistent logo use.
A digital layout grid showing seven sample page designs with the word Thinkpiece in various colors and positions, demonstrating logo, typography, and layout guidelines for a brand.
A bright blue webpage with minimalist navigation at the top, displaying 02. Typo- in a rounded box and Graphy in an angular box, both in light yellow text, along with a thin arrow icon between them.
A digital style guide page features the typeface PP Neue Montreal with sample text in various weights and sizes, an alphabet and numbers display, and a description on a pale green background.
A light green and blue graphic displays the typeface Canela with its alphabet, numbers, sample text, and usage information, including its friendly, ornamental style and elegant design features.
A website section with pastel green background and blue text displaying phrases: “The Power of Peer to Peer,” “Gaining Insights from Industry Insiders,” “We see research differently,” and “Qualitatively Curious.”.
Annotated screenshots of two webpage designs labeled Thinkpiece, highlighting layout sections, navigation, text blocks, images, and color-coded areas with callouts explaining each website element and purpose.
A bright orange webpage features the words 03. Palette and Color in large, thin yellow text, with geometric outlines and small navigation links at the top of the page.
A color palette chart showing bright and base color swatches with their names and values in CMYK, RGB, HEX, and Pantone codes. Brights include orange, green, blue, and purple; bases include white, light gray, black, and dark gray.
Purple background with large outlined shapes containing the words 03. Brand and Elements in light yellow text, connected by a right-pointing arrow. Minimal icons and menu at the top.
A minimalist graphic shows three icon designs labeled Technology (blue), Healthcare (purple), and Finance (green), each made of simple shapes. The word Iconography appears in the lower left corner.
A digital graphic with green background features blue and green geometric buttons labeled “Industry Insiders, Training, Mentoring, Coaching, Researcher, and a large “Thinkpiece” title. Minimalist UI elements appear on the sides.
A digital gallery displaying ten diverse photographs, including images of code on a screen, a microscope, a glowing laptop, a close-up of money, a person using a tablet, a sculpture, a swirling pattern, a busy subway, a neural network, and blue cells.
A collage of eight rectangular photos showing: a person at a desk, a person using VR goggles, a plasma ball, two people in lab coats, surgeons operating, wind turbines, a close-up of an eye, and abstract blue shapes.
A collection of Thinkpiece stationery items, including a letterhead, envelopes, business cards, and notecards in vibrant colors like orange, green, blue, and purple, each featuring the Thinkpiece logo and branding.
A dark webpage displays ten colorful rectangular cards with text and images, promoting topics like F2F research, advisory, and digital content, arranged in two rows. The top menu features links in white text.
Screenshot of a website with a light green background featuring bold orange text that reads “Thinkpiece” and “Insights from Industry Insiders.” Smaller yellow text says “Dig Deeper.” Black navigation bar is at the top.
A collage of eight rectangular photos showing: a person at a desk, a person using VR goggles, a plasma ball, two people in lab coats, surgeons operating, wind turbines, a close-up of an eye, and abstract blue shapes.
A collection of Thinkpiece stationery items, including a letterhead, envelopes, business cards, and notecards in vibrant colors like orange, green, blue, and purple, each featuring the Thinkpiece logo and branding.
A dark webpage displays ten colorful rectangular cards with text and images, promoting topics like F2F research, advisory, and digital content, arranged in two rows. The top menu features links in white text.
Screenshot of a website with a light green background featuring bold orange text that reads “Thinkpiece” and “Insights from Industry Insiders.” Smaller yellow text says “Dig Deeper.” Black navigation bar is at the top.
A collage of colorful slides from a brand guide presentation, featuring various layouts with text like Thinkpiece, bold headings, charts, grids, and design elements in orange, blue, green, and white backgrounds.

TESTIMONIAL

“As a qualitative branding research firm, we had a very strategic goal in mind when developing our new brand, and that was to develop a breakthrough brand that was completely distinct from what was currently in the market. Not only is our brand highly different, and compelling due to prospect and client feedback, the process of working with Venthio was surprisingly easy and enjoyable.”

Bonnie Dibling | CEO, Thinkpiece Partners

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If you experience any difficulty accessing content, features, or functionality on our website, please contact us at info@venthio.com. We will make every reasonable effort to assist you and provide the information or service you need.
We appreciate your patience as we continue to improve accessibility
across our website.

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