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UQUALUQUALUQUALUQUAL

Named appropriately, Uqual brought the world
of credit repair to a new level of value with
a wholistic app-driven loan-preparedness
process and with our guidance created
a new category of loan-readiness.

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(01)

Client
Overview

We bring more revenue to mortgage professionals and lending companies by helping their clients become more loan confident, loan smart and loan ready.

Uqual is about more than fixing credit scores. It’s about helping its clients become loan-ready, loan-confident, and loan-literate.

CLIENT: UQUAL
SECTOR: LOAN READINESS

Minimalist illustration of a stone archway framing a scenic view: a path leads to a house with mountains, trees, and clouds in the background. The image is outlined in green on a light gray background.
Four illustrations showing people discussing finances: two at computers with loan readiness info, one couple outside a house, and a call center agent with a headset saying, Dont worry, we can help.
THE LOAN READINESS PEOPLE
A modern living room with a black sofa, green coffee table, red rug, wood stove, plants, wooden shelves, and art on the walls. Overlay text reads Great Nextexpectations with abstract line graphics.A cozy living room with a dark blue sofa, stacked wooden crates, a wood-burning stove, a green coffee table, and a painting on the wall. Text reads Great Nextexpectations in white letters.
The image shows the UQUAL logo, featuring a green and white stylized U symbol on the left, followed by the word UQUAL in bold, black capital letters.

Color palette

CMYK 66.0.68.0
RGB 9.227.127
HEX #09E37F
PANTONE
7479C

CMYK 88.75.0.0
RGB 9.227.127
HEX #0543DA
PANTONE
2132C

CMYK 71.75.0.0
RGB 108.71.224
HEX #6C47E0
PANTONE
2725C

CMYK
73.67.62.72
RGB 34.34.35
HEX #222223
PANTONE 419C

Photos

A dark green door with white trim is at the top of black steps, set between a blue wall on the left and a peach wall on the right, with a small tree growing next to the doorway.
A woman wearing a yellow beanie and winter coat smiles while leaning out the window of a white camper van parked near a snowy area with trees in the background.A woman in a red swimsuit sits on the bow of a white motorboat near a sandy shore, with trees in the background and an American flag attached to the boat.
A smiling family of four sits on a couch at home, with two children playing on a tablet while the parents watch and laugh together, surrounded by moving boxes.
A dark green door with white trim is at the top of black steps, set between a blue wall on the left and a peach wall on the right, with a small tree growing next to the doorway.
A woman wearing a yellow beanie and winter coat smiles while leaning out the window of a white camper van parked near a snowy area with trees in the background.
A woman in a red swimsuit sits on the bow of a white motorboat near a sandy shore, with trees in the background and an American flag attached to the boat.
A smiling family of four sits on a couch at home, with two children playing on a tablet while the parents watch and laugh together, surrounded by moving boxes.

(02)

Business
Immersion

WHAT WE DID

naming

marketing materials

client / market research

presentations

mission, vision, values

social branding

positioning / messaging

website design

brand strategy

location photography

content development

explainer video

Icon Set

Three illustrations: payment cards and money flow on the left, a sad face with a report and unsatisfactory rating in the center, and on the right, documents and folders being submitted or uploaded.Three illustrations: credit cards with dollar signs and arrows, a report with a satisfaction gauge, and a stack of documents with upload and approval symbols.

Typographic
Hierarchy

Primary

Canela
Family

–

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz – 0123456789

USES: HEADLINES

Canela Weights

Thin /

 Light /

 Medium

Canela
Canela Deck
Canela Text

Canela Deck can be used for Subheads

Canela Text  can be used for
paragraphs, but sparingly.

Canela Deck Weights:

Light /

 Regular /

 Medium

Canela Text Weights:

Light /

 Regular /

 Medium

Founders
Grotesk

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz – 0123456789

USES: HEADLINES, subheading, taglines

 Weights

Light /

 Regular /

  Medium /

  Semi-bold /

  Bold

SECONDARY

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz – 0123456789

USES: web, body, copy, detail, text

Weights

Light /

 Regular /

 medium /

 Bold /

Semi Bold

Website

A website homepage for Uqual with the text Your path to loan approval starts here, a green outlined archway illustration, and buttons for referral and signing up for a free consultation. Navigation menu is at the top.

Sections

A modern infographic explains loan readiness with illustrated people discussing finances, credit, and documents. Steps include getting a loan readiness score and receiving an action plan, shown with simple icons and digital scenes.A modern website page displays a loan readiness score, action plan, key features, and a call-to-action for a free consultation, using green, purple, and white colors with business and finance-themed illustrations.

Web APP

A webpage displays a loan readiness score of 65, followed by an action plan with messaging about improving credit, upcoming tasks, and a history section for tracking past actions, all in a modern, clean interface.
A branding mockup for UQUAL featuring a letterhead, envelope, and ID card. The design uses a green U logo, modern typography, and clean layout with placeholder text and contact details.A set of UQUAL branded business stationery and marketing materials, including a letterhead, business card, envelope, and certification stamp, all featuring modern, minimal design with green and black accents.

Logo Layouts

A grid of eight boxes with grey rectangles and check marks, alongside abstract green outlined shapes resembling arches and partial circles on a white background. Some boxes are labeled VOCAB.A series of webpage layout wireframes, each showing a combination of grey rectangles for images and simple green outline illustrations of an arched tunnel, arranged in different positions on white backgrounds.

Brand
Guide

Black background with UQUAL in white text and a green geometric Q shape on the right. Small white text at the bottom reads BRAND GUIDELINES V1.0 2021.
A green page titled Brand, Guided. introduces the Uqual Brand Guide, explaining its purpose in maintaining brand consistency. A large white letter Q appears on the right, with a menu of brand topics listed at the bottom.
A white page displays the UQUAL logo with a green and black stylized Q followed by UQUAL in bold black letters. The left and top edges have minimalist black and green accents and navigation text.
Black background with UQUAL in white text and a green geometric Q shape on the right. Small white text at the bottom reads BRAND GUIDELINES V1.0 2021.
A green page titled Brand, Guided. introduces the Uqual Brand Guide, explaining its purpose in maintaining brand consistency. A large white letter Q appears on the right, with a menu of brand topics listed at the bottom.
A white page displays the UQUAL logo with a green and black stylized Q followed by UQUAL in bold black letters. The left and top edges have minimalist black and green accents and navigation text.
A page displaying a green geometric Q logo on the left, with variations of the same Q in green, blue, black, and outlines on the right. Text about logo usage appears above and below the images.
A branding guide showing five variations of the UQUAL logo in different color schemes: white on black, white on green, black on white, green on black, and green on white, each with a Q icon.
A brand guidelines page showing acceptable and unacceptable uses of the UQUAL logo in various colors, orientations, and arrangements, with instructions to not alter the colors, stretch, rotate, or distort the logo.
A digital branding guide shows the UQUAL logo in black text with a green and black stylized U icon. The page includes alignment and spacing guidelines, with brief usage instructions on a white background.
A digital design layout shows different logo placement options on documents, with a sidebar on the left and eight gray rectangles displaying various logo positions marked by green outlines and text.
A branding guidelines page displays eight circular logos for THE LOAN READINESS COMPANY with checkmarks in the center, shown in black, green, blue, and purple on a white background. A sidebar menu is visible on the left.
Large green uppercase and lowercase A in a serif font are displayed on a dark background, with small vertical text and a green logo along the left edge.
A style guide page displaying font families and styles, including Canela Family, Founders Grotesk, and Inter, with examples of uppercase, lowercase, numbers, and usage details in a clean, minimalist layout.
A green graphic with the heading Voice and the number 03. Left text describes the brand voice: Consistently brilliant, All in, Perpetually encouraging, Smart, pithy, never verbose. Right text lists qualities: An attitude that inspires, Caring, Focused on others, Authentic, Disruptive but relevant, The right volume of friendly.
A green page with white and black text discussing the importance of clear, brief communication for a brand called Upual. The text is organized in columns with a minimalist design and Voice and 03 highlighted at the top.
A design color palette showing primary and secondary colors: green, blue, purple, and black, each with full and lighter priority shades, alongside their RGB, HEX, and Pantone codes.
A color palette guide shows green hues, tertiary colors (red, orange, blue), and gradients with circles and bars, including hex codes and usage notes for logos, text, graphics, and backgrounds.
A digital style guide page displays three color swatches: a solid dark background, a purple gradient, and a dark gradient. The page heading reads Colors and each swatch is labeled with its intended use.
A slide titled Icons displays examples of large and small line icons, including a credit card, report, gauges, and documents, shown in green, purple, and blue on a white background with a black sidebar.
A page titled Illustration shows a large archway scene on the left and four small spot illustrations on the right, depicting people using technology in different work and learning environments.
A webpage titled Elements with “Pathways” subtitle. The main area has a dark blue graphic with faint lines and icons, above three smaller dark preview images. A sidebar with menu options is on the left.
A dark-themed webpage displays three side-by-side photos of a man and woman standing outside a brick building, with navigation menus on the left and Elements and 07 at the top.
A digital slide titled Elements displays six image panels in three columns, each showing families or a camper van, with arched cutouts and colorful backgrounds in green, purple, and white.
A dark-themed design board displays six rectangles: four with abstract green and purple graphics, and two with photos—one of an Airstream trailer on a mountain road, the other of a suburban house at dusk.
A digital slide titled Elements shows two design icons: a green doorframe labeled FILL & OUTLINE and a black and white checkmark labeled FILL & OUTLINE, with brief descriptions underneath each icon.
A cozy living room with a wood stove, houseplants, two paintings, and a stack of drawers. Text on the image reads Great Nextexpectations with graphic design elements.
A presentation slide with the title Photos, featuring six images: suburban houses, families indoors and outdoors, a couple with a child, and a red and white vintage van. Text describes authentic, natural photography.
A colorful application dashboard with six boxes, each showing images or illustrations about loans, including families, homes, and a trailer, on a purple background with white and green accents.
A dark background with a large, stylized white Q shape and the word Application in bright green text to the right. The number 09 appears in the top right corner.
A dark-themed design mockup showing a green business card with a white logo on the left and a white UQUAL business card with contact details for Kyle Kolb on the right. The word Application is at the top left.
A bright green branding mockup displays a letterhead, envelope, and business card for “UQUAL,” all featuring a bold green “Q” logo and clear minimalist design elements.
A green and black webpage displays three white cards labeled UQUAL in the center, each containing text and contact details. The left sidebar features navigation menu items, and the top right corner displays the number 09.
A dark-themed web page titled Application displays a screenshot of Uquals website, featuring the text Your path to loan approval starts here with graphical green illustrations and navigation links around the edges.
A bright green branding mockup displays a letterhead, envelope, and business card for “UQUAL,” all featuring a bold green “Q” logo and clear minimalist design elements.
A green and black webpage displays three white cards labeled UQUAL in the center, each containing text and contact details. The left sidebar features navigation menu items, and the top right corner displays the number 09.
A dark-themed web page titled Application displays a screenshot of Uquals website, featuring the text Your path to loan approval starts here with graphical green illustrations and navigation links around the edges.
Collage of slides from a brand guideline document for UQUAL, showing logo designs, color palettes, typography, imagery, and layout examples on white, green, and black backgrounds.

TESTIMONIAL

“Venthio really did the impossible. From brand strategy, messaging and positioning, to an amazing name (5 letter pure .com) in 13 days, to meeting all the deadlines for a comprehensive brand build that included UX/UI brand design theme for our app, they were incredibly fast and responsive. Best branding agency I’ve ever worked with.”

Joshua Crabbe | Former Dir. of Mktg., Uqual. The loan readiness company.

We are committed to making our website accessible and usable for all people, including those with disabilities. While we may not yet meet all accessibility standards, we are actively working to improve the user experience for everyone.


If you experience any difficulty accessing content, features, or functionality on our website, please contact us at info@venthio.com. We will make every reasonable effort to assist you and provide the information or service you need.
We appreciate your patience as we continue to improve accessibility
across our website.

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